Multi-touch attribution platform

    Every Piece of Content That Touched a Deal. Finally in One Place.

    Connect every website visit, content interaction, and marketing touchpoint to the pipeline and revenue it influenced, with a complete customer journey you can trace back to any deal.

    See How It Works
    Test all features No credit card required
    ATTRIBUTEIQ | MULTI-TOUCH ATTRIBUTION

    /blog/cmms-vs-spreadsheets

    Jan 6, 2026 · Organic Search · 8m 42s on page

    First Touch

    /case-study/runway-group

    Jan 14, 2026 · Email · 6m 05s on page

    Touchpoint

    /work-order-management

    Jan 21, 2026 · LinkedIn Ad · 4m 33s on page

    Touchpoint

    /pricing

    Feb 5, 2026 · Direct · 3m 12s on page · 3 visits total

    Last Touch

    enterprise_demo_request

    Feb 8, 2026 · Deal closed $312k ARR

    ✓ Converted
    4 touchpoints  ·  33 days
    Deal Won · $312k ARR

    How ATTRIBUTEIQ Works

    Attribution Explained With
    Full Transparency

    Where most attribution platforms conceal their logic behind models, every step here is exposed clearly within one system so outputs are fully understandable.

    01

    Step 01

    GA4 → BigQuery Export

    GA4 reports are aggregated and often sampled at high volume. Instead, we pull raw event data straight from your GA4 property streams into a secured, access‑restricted BigQuery dataset we control. This gives us complete, unsampled user-level data to work with.

    ga4-export.log
    $ ga4.stream()
    → events_20260704
    → rows: 1,284,918
    ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ 100%
    02

    Step 02

    Client ID Matching

    Anonymous browser IDs from the GA4 export are stitched together across sessions to form a single, persistent buyer profile. Identity resolution is preserved even through a cookie clear, so returning visitors are matched to their existing profile rather than logged as new.

    identity-stitch.ts
    cid a7f2…9c1
    cid b3e8…4d2
    cid c9a1…7f5
    └─ resolved → user u_8814
    03

    Step 03

    HubSpot Deal Join

    Once a profile is resolved, it’s matched against HubSpot to show the corresponding contact and deal. This is where the connection to revenue happens: website activity stops being anonymous behavior and becomes evidence tied to a specific opportunity in your pipeline.

    hubspot-join.sql
    SELECT deal_stage, amount
    Acme Corp → £48,000
    stage: ▓▓▓▓▓░░░░░ 52%
    SQL → Negotiation
    04

    Step 04

    Touchpoint Reconstruction

    Every page view, email open, and ad click associated with that profile is ordered precisely as it happened. What you’re left with is a single, verifiable timeline covering everything from first visit to the day the deal closed.

    journey-path.json
    Jun 02 organic /pricing
    Jun 09 email nurture-3
    Jun 14 linkedin ad_v2
    Jun 21 direct /demo
    05

    Step 05

    Attribution Output

    That timeline gets run through a few different attribution models: first touch, last touch, and multi touch. Each one gives credit differently, so you can view the same deal from more than one angle and still trust the number in front of you.

    attribution-output.ts

    First-Touch

    Multi-Touch

    Last-Touch

    Inside the dashboard

    See Exactly Which Pages, Channels, and Touchpoints Drive Revenue

    See Every Page’s Contribution to Revenue.

    Track influenced pipeline from first touch to closed deal, page by page.

    AttributeIQ · Page Influence

    Influenced Pipeline

    £2.4M

    +18% vs last period

    Closed Revenue

    £890k

    28% pipeline-to-close

    Top Asset Value

    £312k

    /pricing · last 28d

    Avg. Touchpoints

    5.2

    per converting journey

    Page URLUnique ConvertersInfluenced PipelineRole Distribution
    /pricing
    		198£312k
    /case-study/10m-arr
    		156£247k
    /blog/cmms-vs-spreadsheets
    		312£189k
    /fexa-cmms/work-order-mgmt
    		98£134k
    Entry
    Mid-funnel
    Closer

    Multi-Touch Attribution Without the Enterprise Price Tag or Complexity.

    Transparent pricing. Cancel anytime.

    Save 20%
    Starter
    £89/mo

    For individual marketers and small teams getting proper attribution in place for the first time.

    Test all features. No credit card required.

    • 1 GA4 property
    • Up to 12 months data
    • First, Last & Multi-Touch Attribution
    • Journey Explorer (Unlimited)
    • Period Comparison
    • Slack Alerts (Daily & Weekly)
    • Excel Export
    Most popular
    Pro
    £149/mo

    For teams who’ve outgrown basic attribution and want to tie content directly to revenue outcomes.

    Test all features. No credit card required.

    • Everything in Starter, plus:
    • Up to 3 GA4 properties
    • Pipeline Intelligence Included
    • Revenue Influence by Page
    • Pipeline by Channel
    • Board Summary + PPTX Export
    • Quarterly Goals & Pacing
    • Deal Tracking
    • Pipeline Activity Alerts
    • Priority Support
    Agency
    £299/mo

    For agencies and consultancies managing attribution across multiple client accounts.

    Test all features. No credit card required.

    • Everything in Pro, plus:
    • Unlimited GA4 Properties
    • Client Management Dashboard
    • Per-Client Slack Channels
    • Dedicated Onboarding & Implementation Support
    See full pricing & feature comparison

    Security & Compliance

    Enterprise-Grade Infrastructure.
    Zero Compromise on Privacy.

    AttributeIQ runs on Google Cloud Platform and Supabase, both independently certified SOC 2 Type II and ISO 27001, the same stack trusted by thousands of enterprise teams globally.

    SOC 2TYPE II
    SOC 2 Type IIvia GCP & Supabase
    ISO27001
    ISO 27001via GCP & Supabase
    Google OAuthNo passwords stored
    GDPR & CCPACompliant by design

    Full details in our Security & Privacy documentation.

    Frequently Asked Questions

    Everything you need to know before getting started.

    Connecting both takes about 15 minutes: authenticate GA4, then add the lightweight HubSpot Deal Matching script if you’re on Pro. First data appears within 24 hours. ‘Usable’ is a different timeline though, it depends on conversion volume. At 10+ closed deals a month, you’ll see credible multi-touch journeys within two to three weeks. Below that, give it 60 days before treating the patterns as statistically meaningful, not because the platform is slow, but because any attribution model is noisy on small sample sizes.

    Connecting Every Touchpoint
    to Pipeline and Revenue

    Understand which content and campaigns show up in winning deals, and how they contribute across the full buyer journey.

    See How It Works
    Test all features No credit card required